Part of my “academic” job includes helping “coach” our National Ad Competition Team. Along with the Chair of the Marketing Department, we assist a group of students to prepare for the annual competition. Typically it is held in a major city like New York or Los Angeles. Colleges and Universities from all over the United States participate. There are three rounds. My primary role is in helping our students with the research and data analysis (which is basically my other career as a consultant to business through my market research company). The “creativity” behind the ad I leave to them… I don’t usually go along except for the year it was held in Detroit.
All students enrolled in the class must be seniors and “over 21.”
This is our entry from a couple years ago. It was part of an overall ad campaign we developed for “Snapple.” The model pictured is from “stock footage” but sometimes we go through an agency and use professional models and photographers. All are verified as “18 or older” and of course we wanted this ad to target “college age students.”
The “tagline” for this ad is “Your passion is calling. Can you feel the beat?” I feel something.
I swear to God I didn’t think that up or select the model or “pose.” The students (both male and female) wanted her to wear shorts (or show a little "tummy") or a tight shiny exercise leotard. Ask me if I love my work?
But that idea was nixed by the Marketing professor in charge.
Anyway, the bottom line is, we WON! Out of several hundred schools. The only “recognition” we got was that we were featured in the “Indiana Business Journal” and “Business Week.”
Hope you enjoyed the story and the ad featuring my very flexible and athletic “future wife.”
(I’ve never even tried “Snapple” but I bet I would if she asked me to... 
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