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Old 05-24-2019
a9127 a9127 is offline
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Of course using celebrities and sports heroes has always been effective at reaching younger consumers. MJ was perhaps my #1 hero growing up. Now if he said "Coke is the Real Thing" then I'd drink it... So I did.

Same for Gatorade... Every guy my age wanted to "Be Like Mike."

But Pepsi fought dirty. This is Cindy Crawford from her famous 1992 commercial.

(If Hayley Williams advertised anything today you know I'd buy it. )
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Last edited by a9127; 05-24-2019 at 12:34 PM.
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